SuperBrand Valuation determines brand strategies, brand recommendations and brand development. SuperBrand Plan utilize big data to conduct comprehensive analysis on brand valuation.

• Brand Health Evaluation : Measure brand health based on trusted model and provide Rayleigh Analysis of each factor. The brand’s health is measured through the following five factors: Leadership, Satisfaction, Recognition, Influence and Social Media.

• Brand report : Compare performance with major competitors in the same industry, including analysis of financial ratios, marketing data, and industry indicators. Brand report will be updated quarterly.

• Brand Valuation : The brand value is measured by the income method/cost method/discounted cash flow method based on its main business performance within the industry.